We believe families who spend more time outdoors connecting with nature are healthier, happier and will help the planet thrive.
But over the past few decades, childhood has moved indoors. On average, today’s kids spend over 6 hours a day in front of a screen, and just over an hour a day outside, threatening the mental and physical health of a generation of young people.
It's called Nature-Deficit Disorder - a term first introduced by Richard Louv in his book, "Last Child in the Woods: Saving Our Children from Nature-Deficit Disorder". Although not a medically-recognised condition, it's widely accepted as a way to describe the human cost (on young people in particular) from a lack of connection with the natural world.